In today’s competitive world, maximising the visibility of your business’ visual brand is important. Whether you’re a small business owner or a large corporation, brand presence is a crucial aspect of your success.

Branded garments are a powerful tool for showing off your business’ visual brand, and when it comes to applying your design to your garments, there are two popular options – embroidery and laser printing. In this article, we’ll delve into the differences between these methods.

Embroidery

Embroidery is a traditional method of decorating garments that involves stitching a design onto the fabric with a needle and thread. Embroidery has been around for centuries and is still a popular option for branding garments today.

The embroidery process involves digitising the design, which involves converting the design into a format that can be read by the embroidery machine. Once the design is digitised, it’s loaded onto the machine, and the machine embroiders the design onto the garment.

One of the advantages of embroidery is that it looks professional and high-quality. Embroidery has a tactile feel, and can add texture and depth to a design. It’s also durable and long-lasting. Embroidery won’t fade or peel over time, making it an excellent option for garments that will be worn frequently such as uniforms. Additionally, embroidery can be used on a variety of materials, including cotton, wool, denim, and more, meaning there are even more opportunities to get your brand seen!

Laser Printing

Laser printing, on the other hand, is a modern method of printing on garments that involves using a laser to transfer a design onto fabric. Laser printing is a comparatively new technology, but it’s rapidly gaining popularity for its ability to create complex designs with high levels of detail. The process involves printing the design onto a special transfer material, then using a laser to accurately transfer the design onto the garment.

One of the advantages of laser printing is that it’s versatile and can be used on a variety of materials, including polyester, cotton, and nylon. Laser printing is also fairly quick and cost-effective compared to embroidery, making it an excellent option for larger orders or designs with multiple colours. However, laser printing doesn’t have the tactile feel of embroidery, and the design can fade or crack over time, particularly with regular washing.

The Branding Hub

Now that we’ve explored the differences between embroidery and laser printing let’s talk about why The Branding Hub is the best place to buy your branded garments in Essex. Based in Colchester, The Branding Hub is a leading provider of branded garments and promotional products and our team has years of experience working with businesses of all sizes across a wide range of sectors.

One of the advantages of working with The Branding Hub is our team’s expertise in both embroidery and laser printing. If you’re looking for advice, we can help you determine which option is best for your needs and provide high-quality results every time. Additionally, The Branding Hub offers a wide range of garments to choose from, including t-shirts, polo shirts, hoodies, and more.

Another advantage of working with The Branding Hub is our commitment to customer service. We work closely with our clients to ensure that their needs are met and that they’re happy with the final product. Finally, with fast turnaround times, no minimum spend and no MOQ, we can cater for businesses of all sizes, and even individuals with custom designs.

Branded Garments

When it comes to maximising the visibility of your business, branded garments are an excellent option. Embroidery and laser printing are both effective methods of printing on garments, and each has its advantages.

If you’re looking for high-quality branded garments in Essex, The Branding Hub is a leading local supplier of custom workwear and embroidered garments. We offer a wide range of garments, expert advice, and exceptional customer service. Contact our team today on 03337 726134 or email [email protected] to learn more about our services and how they can help you establish your business’ brand with quality branded garments.