When it comes to branded workwear, there is always a crucial decision to make… print or embroidery? Whether you’re looking to improve your brand awareness or make your team look more presentable, the decision between printing and embroidery can significantly impact durability, appearance, and overall brand perception. But which method is best for your business? At The Branding Hub, we believe in educating our customers so they can choose the option best suited to them. In the article below, we explore the key differences which will help you make that key decision the next time you place an order.
Printed Workwear
Printing on garments is a popular choice for businesses, it is cost-effective, lightweight and comfortable. If you need a high volume of uniforms, printing can be a more economical option as it has a lower cost per unit. Furthermore, it ensures comfort as printed designs do not add extra texture or bulk – this leads to a smooth and breathable feel. Printing allows for intricate details, gradients and multi-colour artwork, making it suitable for businesses with complex logos or colourful branding.
There are durability concerns with print, overtime designs may fade or crack, especially with frequent washing. At The Branding Hub, we always distribute your orders with washing instructions to assist with prolonging the life of your garments.
Embroidered Workwear
Embroidery involves stitching a design directly onto fabric, giving a high-quality and long-lasting finish. It’s a top choice for companies that want a more premium and professional look.
One of the key advantages of embroidery is the increased durability, this stitching can withstand frequent washing and maintain their quality for years. Furthermore, the textured and raised look of embroidery adds sophistication, making it perfect for corporate uniforms, hospitality and trade businesses.
The main disadvantage is the higher cost for larger logos or quantities, since embroidery is stitched, large or complex logos may be more expensive and time-consuming. Furthermore, unlike printing, embroidery doesn’t allow for intricate shading or small text details.
Which Option is Best for My Business?
The right choice depends on your industry, budget, and brand identity.
Whereas print is highly suited to retail and casual uniforms, embroidery is more resilient to wear and washing so would be more beneficial for trade uniforms. If you’re still unsure, a combination of both can be effective – using print for large back designs and embroidery for smaller chest logos.
At The Branding Hub, we specialise in both printing and embroidery solutions, ensuring your workwear represents your brand in the best way possible. Contact us for a quote or for guidance on which method would suit your business best.
